Monday, May 2, 2011

White voodoo

Apparently the word 'voodoo' catches the eye of corporate executives looking for marketing research--or whatever it is these seemingly infinite urban 'consultancies' do. There are not one, but two such vague institutions within the city of London who have taken their name from the religion whose roots are in West Africa. They do things like "design, programming, e-commerce, search engine marketing and optimisation, usability, copywriting, fulfilment operations, store management and statistical analysis," as well as "rigorous analysis" and "candid explanation." Those last two quotes were from the trendier, hipper-looking firm, so hip that they don't have a picture of themselves on their website and it looks like it could be a site for an Urban Outfitters. They provide solutions, analysis, new ways of looking at things, and even ways to make a difference. I should be working for them, right?

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