Having been twelve and amidst a large cohort of urban white kids, I remember vividly Eminem's dramatic entrance onto the national scene in 1999. For the first time, it seemed, the familial, oedipal, self-harming psychoses of a white youth were placed alongside the gangstafied funk and soul revivals of a black producer-icon, Dr. Dre. It was as if Kurt Cobain had been reborn, in a black neighborhood, with a sense of humor. A perverse kind of musical cotton candy, it became the quintessential youth "headmusic," to borrow Kodwo Eshun's phrase. For the entirety of my 13-year-old life I could remember men in the neighborhood blasting hip hop from huge, lumbering American cars as they passed my house. Eminem seemed to be the first massive rap artist who was immune to this type of broadcasting. Yet every private-school boy, mostly white and asian, had a copy, bootleg or genuine, of the Slim Shady LP and its darker followup, the Marshall Mathers LP.
Hey, kids! Do you like violence?
Eminem's appeal seemed solely male, a sort of musical accompaniment to the first-person-shooter game, each track repeating, in explicit and gory detail, a series of assaults and overdoses (See, for instance, "Brain Damage"). It was their outlandishness, their absurdity, that made them OK to us, and this appetite for the fantastic may have been Eminem's way of refusing the compulsion to prove his "street cred"--the stories, like those of Slick Rick, were often so entertaining that nobody cared to ask if they were true or not. At the same time, though, there were stories about his relationship with Kim that made people hope they weren't true. One of the moments in Eminem that I loved the most was his hook on the track "Role Model":
I came to the club drunk with a fake ID
Don't you wanna grow up to be just like me!
I've been with 10 women who got HIV
Now don't you wanna grow up to be just like me!
I got genital warts and it burns when I pee
Don't you wanna grow up to be just like me!
I tie a rope around my penis and jump from a tree
You probably wanna grow up to be just like me!!!
His joy at the prospect of his own imaginary castration set him far apart from other hip hop artists, even Dre himself, for whom the mention of one's own penis could only be a metaphoric reference to size and power. Eminem's antics were all in the service of the overarching philosophical journey towards "just not giving a fuck".
I would not, then, have guessed that Eminem's career would proceed the way it has, although, looking back, I really can't imagine how else it could have gone. Nowadays, his tracks are inevitably put together by superstar producers and played almost as a kind of "urban easy listening," that is to say, everywhere that plays hip hop music--malls, convenience stores, salons. His new ("post-addiction-metamorphosis") tracks lack the utter Dionysian destructiveness of his early ones, but are no less angry or violent. Nowadays, he yells like a middle-aged alcoholic, his voice devoid of the mischief and humor of the bleached-blonde days. His tracks have always, since "My Name Is," been mainstream, but now they occupy a different mainstream, one which includes middle-aged people, black people, and women. That's not to say that black people never listened to Eminem at the beginning, but I remember the moment when D12 came out as a turning point, at which a black kid I knew told me he thought the early stuff wasn't very good, but this new stuff was better. At the beginning he really was Elvis to many people, the white guy stealing the art form and making a lot of money off of it. Now he's just another abusive dad, his anger completely uncontroversial, the pitched rage of his voice used to "balance out" the soulful harmonies of the female singer he accompanies. I don't mean to suggest that his anger was more controversial when he directed his vitriol toward Christina Aguilera, Fred Durst, Insane Clown Posse, and Mariah Carey. But in those days it fooled people for whom the entire world consisted of MTV into thinking that he really was rocking the boat. Nowadays he's another jealous, over-the-hill lover, yelling at Rihanna: "I'ma tie you to the bed and set this house on fire!!"
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